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After hiking up three flights of stairs, each was told to take a photo of her breasts with an app that could calculate her bust size. At the time, Zak was hoping the participants--women ranging from age 17 to 70, and with cup sizes from AA to F--could help refine ThirdLove's virtual bra shopping app. Most women have experienced one or many of the indignities of a poorly fitting bra, including saggy cups, itchy tags, pokey underwires, and a band so tight that it causes ripples in one's back or, more unflatteringly, in one's boobs. By using her startup's body-scanning technology app, women could, theoretically, get a bra fitting in the comfort of their own home as accurate as one from a seamstress.
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