A llegations that dating app Badoo has a toxic, misogynistic work culture will not shock many in the dating app industry. In many ways there is a culture war between some of the male CEOs and the engineers who have confected apps in line with their Weird Science fantasies, and everyone else who works there who are genuinely driven by a impulse to help people find love. Racism is also rife. Apps are promoted as a place where everyone has a chance of finding love.
Badoo is one of Britain's biggest online success stories and has amassed million users a month — yet many people here have never heard of it.
Around one in four relationships start online now, and among the millennial generation, the number is likely to be even higher. But as our smartphones become increasingly powerful, fewer of us are dating from behind our desktops, rather turning to the digital devices in our pockets. Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day.
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