Choosing a domain name for your site is one of the most important steps towards creating the perfect internet resence. If you run an on-line business, picking a name that will be marketable and achieve success in search engine placement is paramount. Many factors must be considered when choosing a good domain name. This article summarizes all the different things to consider before making that final registration step!

Short and Sweet

Domain names can be really long or really short (1 – 67 characters). In general, it is far better to choose a domain name that is short in length. The shorter your domain name, the easier it will be for people remember. Remembering a domain name is very important from a marketability perspective. As visitors reach your site and enjoy using it, they will likely tell people about it. And those people may tell others, etc. As with any business, word of mouth is the most powerful marketing tool to drive traffic to your site (and it’s free too!). If your site is long and difficult to pronounce, people will not remember the name of the site and unless they bookmark the link, they may never return.

Consider Alternatives

Unless a visitor reaches your site through a bookmark or a link from another site, they have typed in your domain name. Most people on the internet are terrible typists and misspell words constantly. If your domain name is easy to misspell, you should think about alternate domain names to purchase.

For example, if your site will be called “MikesTools.com”, you should also consider buying “MikeTools.com” and “MikeTool.com”. You should also secure the different top level domain names besides the one you will use for marketing purposes (“MikesTools.net”, “MikesTools.org”, etc.) You should also check to see if there are existing sites based on the misspelled version of the domain name you are considering. “MikesTools.com” may be available, but “MikesTool.com” may be home to a graphic pornography site. You would hate for a visitor to walk away thinking you were hosting something they did not expect.

Also consider domain names that may not include the name of your company, but rather what your company provides. For example, if the name of your company is Mike’s Tools, you may want to consider domain names that target what you sell. For example: “buyhammers.com” or “hammer-and-nail.com”.

Even though these example alternative domain names do not include the name of your company, it provides an avenue for visitors from your target markets. Remember that you can own multiple domain names, all of which can point to a single domain. For example, you could register “buyhammers.com”, “hammer-and-nail.com”, and “mikestools.com” and have “buyhammers.com” and “hammer-and-nail.com” point to “mikestools.com”.

Hyphens: Your Friend and Enemy

Domain name availability has become more and more scant over the years. Many single word domain names have been scooped up which it makes it more and more difficult to find a domain name that you like and is available. When selecting a domain name, you have the option of including hyphens as part of the name. Hyphens help because it allows you to clearly separate multiple words in a domain name, making it less likely that a person will accidentally misspell the name. For example, people are more likely to misspell “domainnamecenter.com” than they are “domain-name-center.com”. Having words crunched together makes it hard on the eyes, increasing the likelihood of a misspelling. On the other hand, hyphens make your domain name longer.

The longer the domain name, the easier it is for people to forget it altogether. Also, if someone recommends a site to someone else, they may forget to mention that each word in the domain name is separated by a hyphen. If do you choose to leverage hyphens, limit the number of words between the hyphens to three. Another advantage to using hyphens is that search engines are able to pick up each unique word in the domain name as key words, thus helping to make your site more visible in search engine results.

Dot What?

There are many top level domain names available today including .com, .net, .org, and .biz. In most cases, the more unusual the top level domain, the more available domain names are available. However, the .com top level domain is far and away the most commonly used domain on the internet, driven by the fact that it was the first domain extension put to use commercially and has received incredible media attention. If you cannot lay your hands on a .com domain name, look for a .net domain name, which is the second most commercially popular domain name extension.

Long Arm of the Law

Be very careful not to register domain names that include trademarked names. Although internet domain name law disputes are tricky and have few cases in existence, the risk of a legal battle is not a risk worth taking. Even if you believe your domain name is untouchable by a business that has trademarked a name, do not take the chance: the cost of litigation is extremely high and unless you have deep pockets you will not likely have the resources to defend yourself in a court of law. Even stay away from domain names in which part of the name is trademarked: the risks are the same.

Search Engines and Directories

All search engines and directories are different. Each has a unique process for being part of the results or directory listing and each has a different way of sorting and listing domain names. Search engines and directories are the most important on-line marketing channel, so consider how your domain name choice affects site placement before you register the domain. Most directories simply list links to home pages in alphabetical order. If possible, choose a domain name with a letter of the alphabet near the beginning (“a” or “b”).

For example, “aardvark-pest-control.com” will come way above “joes-pest-control.com”. However, check the directories before you choose a domain name. You may find that the directories you would like be in are already cluttered with domain names beginning with the letter “a”. Search engines scan websites and sort results based on key words. Key words are words that a person visiting a search engine actually search on. Having key words as part of your domain name can help you get better results.

So, choose your domain name as good as possible!

This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..) For example if you want to optimize for the keyword “tech news”, just search for the keyword in any of the tools specified above… It would show you keywords related to that and not of the searches.

Pick the keywords which are related to your site. For example when you search for “Tech News” you’ll see the following results:

• Count Search Term
• 11770 tech news
• 351 itt news tech
• 191 high tech news
• 60 news tech texas
• 49 computer tech news
• 42 bio news tech
• 34 in itt news tech
• 30 news tech virginia
• 29 asia news tech
• 25 hi tech news
• 25 sci tech news

Now see what other terms are related to your keyword technology news, Do couple of searches like that and note down around 15-20 keywords. Then, keep the keywords which are searched most on the top.

Now you need Title Tag for the page. Title tag should include top 3 keywords, like for “tech news” it can be like : “Latest Tech News, Information Technology News and Other computer raleted news here.”

Remember that characters should not be more than 95 and should not have more than 3 “,” commas – some search engines might cosider more than 3 commas as spam

Now move on to Meta Tags, You need following Meta Tags in web page

<META http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
<META name=”keywords” content=”keyword1,keyword2,keyword3″>
<META name=”description” content=”brief description about the site”>
<META name=”robots” Content=”Index,Follow”>

No need to have other meta tags like abstract, re-visit and all, most people dont read it.

Now…

<META http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>

This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..

<META name=”keywords” content=”keyword1,keyword2,keyword3″>

This one should have all your keywords inside starting from keyword with most counts… keyword tag for our example would be something like :

<META name=”keywords” content=”tech news,technology news, computer technology news,information technology,software news”>

Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, “tech news”, “info tech news”, “latest tech news” and so on…

<META name=”description” content=”brief description about the site”>

Provide short decription about your site and include all the keywords mentioned in the title tag. Decription tag should be:

<META name=”description” content=”One Stop for Latest Tech News, Information Technology News, Computer Related and Software news.”>

It can be upto 255 characters and avoid using more than 3 “,” commas

<META name=”robots” Content=”Index,Follow”>

This is used for search robots..following explanation will help you :

• index,follow = index the page as well as follow the links
• noindex,follow = dont index the page but follow the links
• index,nofollow = index the page but dont follow the links
• noindex,nofollow = dont index page, dont follow the links
• all = same as index,follow
• none = same as noindex,nofollow

Now move on to body part of the page

Include all top 3 keywords here, I would suggest to break the keyword and use it…

For example

YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews……………..

Include main keywords in <h#> tags <h1><h2> etc.. and start with <h1> and then move to <h2> <h3> etc.. <h1> tag will be too big but CSS can help you there, define small font size in css for H1,H2,… tags

When done with page copy, then you need to provide title and alt tags for images and links. Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.

Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively. Now move on to Footer Part, Try to include top keywords here and see the effect, use site keywords as links i.e.

<a href=”news.php”>Tech News</a> <a href=”software-news.php”>Software News</a> etc..

Now finally, you need to read some more stuff..may be you can all it as bottom lines…

• Site Map – This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.
• Robots.txt – This file contains address of directories which should not be scanned by search engines.. more info can be found here : http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.
• Valid HTML – Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page’s html online here : http://validator.w3.org/ or you can use this free software called HTML Tidy : http://tidy.sourceforge.net/

All done now, you just need to check your site with this script, its called SEO Doctor : http://www.instantposition.com/seo_doctor.cfm It’ll show you the report of your site with solution.

Now, correct the errors and start submitting the site :

Start with google : http://google.com/addurl.html, then yahoo : http://submit.search.yahoo.com/free/request, then move to altavista,alltheweb and other search engies.

Also submit your site to direcories like http://dmoz.org , http://jayde.com etc… Dmoz is must, as google, yahoo and may more search engines uses same directory

And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors Submitted the sites, but still i cant see you site on top?

Wait for sometime may be a month or so but keep an eye on your search term, use http://GoogleAlert.com – this will show whenever google updates for your keywords, it will mail you the new results. And also check whether your site is listed on google..  use this tool called Google Monitor, it can be downloaded for free from : http://www.cleverstat.com/google-monitor.htm

Good Luck!

Fatal error: the system has become unstable or is busy, “and the words appear. “Enter to return to Windows or press Control-Alt-Delete to restart your computer. If you do this you will lose any unsaved information in all open applications. “

Yes, you’ve just caught by the Blue Screen of the Death. Every person who uses Microsoft Windows must have been familiar and very familiar with this one. Then what could be done …? Or more importantly, how we can prevent it …?

1 Hardware conflict

The number one reason why Windows crashes is hardware conflict. Each hardware device communicates to other devices through an interrupt request channel (IRQ). These are supposed to be unique for each device.

For example, a printer usually connects internally on IRQ 7. The keyboard usually uses IRQ 1 and the floppy disk drive IRQ 6. Each device will try to hog a single IRQ for itself.

If there are a lot of devices, or if they are not installed properly, two of them may end up sharing the same IRQ number. When the user tries to use both devices at the same time, a crash can happen. The way to check if your computer has a hardware conflict is through the following route:

* Start-Settings-Control Panel-System-Device Manager.

Often if a device has a problem a yellow ‘!’ appears next to its description in the Device Manager. Highlight Computer (in the Device Manager) and press Properties to see the IRQ numbers used by your computer. If the IRQ number appears twice, two devices may be using it.

Sometimes a device might share an IRQ with something described as ‘IRQ holder for PCI steering’. This can be ignored. The best way to fix this problem is to remove the problem device and reinstall it.

Sometimes you may have to find more recent drivers on the internet to make the device function properly. A good resource is www.driverguide.com. If the device is a soundcard, or a modem, it can often be fixed by moving it to a different slot on the motherboard (be careful about opening your computer, as you may void the warranty).

When working inside a computer you should switch it off, unplug the mains lead and touch an unpainted metal surface to discharge any static electricity.

To be fair to Mcft, the problem with IRQ numbers is not of its making. It is a legacy problem going back to the first PC designs using the IBM 8086 chip. Initially there were only eight IRQs. Today there are 16 IRQs in a PC. It is easy to run out of them. There are plans to increase the number of IRQs in future designs.

2 Bad Ram

Ram (random-access memory) problems might bring on the blue screen of death with a message saying Fatal Exception Error. A fatal error indicates a serious hardware problem. Sometimes it may mean a part is damaged and will need replacing.

But a fatal error caused by Ram might be caused by a mismatch of chips. For example, mixing 70-nanosecond (70ns) Ram with 60ns Ram will usually force the computer to run all the Ram at the slower speed. This will often crash the machine if the Ram is overworked.

One way around this problem is to enter the BIOS settings and increase the wait state of the Ram. This can make it more stable. Another way to troubleshoot a suspected Ram problem is to rearrange the Ram chips on the motherboard, or take some of them out. Then try to repeat the circumstances that caused the crash. When handling Ram try not to touch the gold connections, as they can be easily damaged.

Parity error messages also refer to Ram. Modern Ram chips are either parity (ECC) or non parity (non-ECC). It is best not to mix the two types, as this can be a cause of trouble.

EMM386 error messages refer to memory problems but may not be connected to bad Ram. This may be due to free memory problems often linked to old Dos-based programmes.

3 BIOS settings

Every motherboard is supplied with a range of chipset settings that are decided in the factory. A common way to access these settings is to press the F2 or delete button during the first few seconds of a boot-up.

Once inside the BIOS, great care should be taken. It is a good idea to write down on a piece of paper all the settings that appear on the screen. That way, if you change something and the computer becomes more unstable, you will know what settings to revert to.

A common BIOS error concerns the CAS latency. This refers to the Ram. Older EDO (extended data out) Ram has a CAS latency of 3. Newer SDRam has a CAS latency of 2. Setting the wrong figure can cause the Ram to lock up and freeze the computer’s display.

Mcft Windows is better at allocating IRQ numbers than any BIOS. If possible set the IRQ numbers to Auto in the BIOS. This will allow Windows to allocate the IRQ numbers (make sure the BIOS setting for Plug and Play OS is switched to ‘yes’ to allow Windows to do this.).

4 Hard disk drives

After a few weeks, the information on a hard disk drive starts to become piecemeal or fragmented. It is a good idea to defragment the hard disk every week or so, to prevent the disk from causing a screen freeze. Go to

* Start-Programs-Accessories-System Tools-Disk Defragmenter

This will start the procedure. You will be unable to write data to the hard drive (to save it) while the disk is defragmenting, so it is a good idea to schedule the procedure for a period of inactivity using the Task Scheduler.

The Task Scheduler should be one of the small icons on the bottom right of the Windows opening page (the desktop).

Some lockups and screen freezes caused by hard disk problems can be solved by reducing the read-ahead optimisation. This can be adjusted by going to

* Start-Settings-Control Panel-System Icon-Performance-File System-Hard Disk.

Hard disks will slow down and crash if they are too full. Do some housekeeping on your hard drive every few months and free some space on it. Open the Windows folder on the C drive and find the Temporary Internet Files folder. Deleting the contents (not the folder) can free a lot of space.

Empty the Recycle Bin every week to free more space. Hard disk drives should be scanned every week for errors or bad sectors. Go to

* Start-Programs-Accessories-System Tools-ScanDisk

Otherwise assign the Task Scheduler to perform this operation at night when the computer is not in use.

5 Fatal OE exceptions and VXD errors

Fatal OE exception errors and VXD errors are often caused by video card problems.

These can often be resolved easily by reducing the resolution of the video display. Go to

* Start-Settings-Control Panel-Display-Settings

Here you should slide the screen area bar to the left. Take a look at the colour settings on the left of that window. For most desktops, high colour 16-bit depth is adequate.

If the screen freezes or you experience system lockups it might be due to the video card. Make sure it does not have a hardware conflict. Go to

* Start-Settings-Control Panel-System-Device Manager

Here, select the + beside Display Adapter. A line of text describing your video card should appear. Select it (make it blue) and press properties. Then select Resources and select each line in the window. Look for a message that says No Conflicts.

If you have video card hardware conflict, you will see it here. Be careful at this point and make a note of everything you do in case you make things worse.

The way to resolve a hardware conflict is to uncheck the Use Automatic Settings box and hit the Change Settings button. You are searching for a setting that will display a No Conflicts message.

Another useful way to resolve video problems is to go to

* Start-Settings-Control Panel-System-Performance-Graphics

Here you should move the Hardware Acceleration slider to the left. As ever, the most common cause of problems relating to graphics cards is old or faulty drivers (a driver is a small piece of software used by a computer to communicate with a device).

Look up your video card’s manufacturer on the internet and search for the most recent drivers for it.

6 Viruses

Often the first sign of a virus infection is instability. Some viruses erase the boot sector of a hard drive, making it impossible to start. This is why it is a good idea to create a Windows start-up disk. Go to

* Start-Settings-Control Panel-Add/Remove Programs

Here, look for the Start Up Disk tab. Virus protection requires constant vigilance.

A virus scanner requires a list of virus signatures in order to be able to identify viruses. These signatures are stored in a DAT file. DAT files should be updated weekly from the website of your antivirus software manufacturer.

An excellent antivirus programme is McAfee VirusScan by Network Associates ( www.nai.com). Another is Norton AntiVirus 2000, made by Symantec ( www.symantec.com).

7 Printers

The action of sending a document to print creates a bigger file, often called a postscript file.

Printers have only a small amount of memory, called a buffer. This can be easily overloaded. Printing a document also uses a considerable amount of CPU power. This will also slow down the computer’s performance.

If the printer is trying to print unusual characters, these might not be recognised, and can crash the computer. Sometimes printers will not recover from a crash because of confusion in the buffer. A good way to clear the buffer is to unplug the printer for ten seconds. Booting up from a powerless state, also called a cold boot, will restore the printer’s default settings and you may be able to carry on.

8 Software

A common cause of computer crash is faulty or badly-installed software. Often the problem can be cured by uninstalling the software and then reinstalling it. Use Norton Uninstall or Uninstall Shield to remove an application from your system properly. This will also remove references to the programme in the System Registry and leaves the way clear for a completely fresh copy.

The System Registry can be corrupted by old references to obsolete software that you thought was uninstalled. Use Reg Cleaner by Jouni Vuorio to clean up the System Registry and remove obsolete entries. It works on Windows 95, Windows 98, Windows 98 SE (Second Edition), Windows Millennium Edition (ME), NT4 and Windows 2000.

Read the instructions and use it carefully so you don’t do permanent damage to the Registry. If the Registry is damaged you will have to reinstall your operating system. Reg Cleaner can be obtained from www.jv16.org

Often a Windows problem can be resolved by entering Safe Mode. This can be done during start-up. When you see the message “Starting Windows” press F4. This should take you into Safe Mode.

Safe Mode loads a minimum of drivers. It allows you to find and fix problems that prevent Windows from loading properly.

Sometimes installing Windows is difficult because of unsuitable BIOS settings. If you keep getting SUWIN error messages (Windows setup) during the Windows installation, then try entering the BIOS and disabling the CPU internal cache. Try to disable the Level 2 (L2) cache if that doesn’t work.

Remember to restore all the BIOS settings back to their former settings following installation.

9 Overheating

Central processing units (CPUs) are usually equipped with fans to keep them cool. If the fan fails or if the CPU gets old it may start to overheat and generate a particular kind of error called a kernel error. This is a common problem in chips that have been overclocked to operate at higher speeds than they are supposed to.

One remedy is to get a bigger better fan and install it on top of the CPU. Specialist cooling fans/heatsinks are available from www.computernerd.com or www.coolit.com

CPU problems can often be fixed by disabling the CPU internal cache in the BIOS. This will make the machine run more slowly, but it should also be more stable.

10 Power supply problems

With all the new construction going on around the country the steady supply of electricity has become disrupted. A power surge or spike can crash a computer as easily as a power cut.

If this has become a nuisance for you then consider buying a uninterrupted power supply (UPS). This will give you a clean power supply when there is electricity, and it will give you a few minutes to perform a controlled shutdown in case of a power cut.

It is a good investment if your data are critical, because a power cut will cause any unsaved data to be lost.